Meet the Executive Team

Ed has over 30 years’ experience working in health and social care in the not-for-profit sector and was awarded an OBE in The King's Birthday Honours List 2024 for services to care home residents. Joining WCS Care in 1992, he progressed from Carer to Chief Executive, leading WCS as an award-winning not-for-profit care provider.

Ed is known for using technology and embedding new, innovative ways of working. WCS was the first UK provider to successfully install acoustic night-time monitoring and circadian lighting. He also led the development of WCS's pioneering care village in Warwick, modelled on a Dutch facility, connecting residents to normal life and enhancing wellbeing.

Ed is a carer at heart. He's passionate about helping people live better lives in care homes, and elevating the roles of the amazing people who work in them. He’s helping to build a better kind of residential care for the future.

Jo joined WCS Care in 2016 and is now Deputy Chief Executive, with executive responsibility for the charity’s marketing and communications. With more than 30 years’ experience in marketing, mainly within the not-for-profit sector, Jo has worked closely with the Board, Executive team and care home management teams to shape and develop the charity’s marketing and communications strategy.

Jo’s always enjoyed stories, from reading to telling them, and she brings this to work where she focuses on injecting story into WCS’s communications; sharing the work of WCS’s frontline teams and residents to reassure future generations of care home residents and families that living in a care home is a positive decision for those who need full time care. Jo is passionate about changing the perception of care by illustrating the great work that goes on in the sector every day.

Paresh is a qualified Accountant and an experienced Finance Director with broad experience across the housing, development and retail sectors.

Joining WCS Care in 2015 as the Finance Director, Paresh is responsible for Corporate Governance, as well as WCS Care's overall finances and Finance Strategy, which includes treasury and cash management, as well as statutory accounts and business performance.  Paresh is an inventor at heart and a good day feels like empowering people to make a difference. 

Keren is the Director of Quality and Compliance at WCS Care. She has over 30 years of experience in the healthcare sector.

Keren has worked across a range of organisations before joining us in 2018 including acute hospitals, primary care trusts, primary care and in forensic mental health. She loves to help people who live and work in care homes enjoy life, live well and flourish.

Jo Rose is a people’s champion, passionate about finding the best in people and showing it to them and to others, helping our carers to find their path and supporting them on it.

Joining WCS in 2005, Jo has a wide range of experience from finance to human resources, leading on key projects that have improved the delivery of WCS’s care services, such as the introduction of electronic care planning across the group to the more recent introduction of the BookJane rostering app.

Sam has worked at WCS Care since 2017, developing her experience in care home management before opening and managing our internationally recognised Woodside Care Village in 2019.

Sam now leads our new developments and special projects, including the opening of Fairfield’s care cottage, the development of Southfields, and the village plans for Attleborough Grange. She has also played a central role in shaping our memory album app. Sam loves creating care homes for future residents that reflect the values she believes in, using everything she has learned to help build places full of fun, laughter and love.