Relatives' Gateway

Meet the Executive Team

The Executive Team identify and implement the strategic policies, initiatives, aims and ambitions of the organisation to ensure the provision of high quality services.

Ed Russell

Chief Executive

Ed has over 30 years’ experience working in health and social care in the not-for-profit sector. Joining WCS Care in 1992, he progressed from Carer to Chief Executive, leading WCS as an award-winning not-for-profit care provider.

Ed is known for using technology and embedding new, innovative ways of working. WCS was the first UK provider to successfully install acoustic night-time monitoring and circadian lighting. He also led the development of WCS's pioneering care village in Warwick, modelled on a Dutch facility, connecting residents to normal life and enhancing wellbeing.

Ed is a carer at heart. He's passionate about helping people live better lives in care homes, and elevating the roles of the amazing people who work in them. He’s helping to build a better kind of residential care for the future.

Outside of work, Ed contributes to the family farm where he lives in the Warwickshire countryside, ploughing fields or helping out with lambing. In his spare time he’s a keen cricketer with a passion for classic cars.

Jo Cheshire

Jo Cheshire

Director of Marketing and Communications

Jo is an experienced marketer with over 25 years' experience, working mainly in the not-for-profit sector. Joining WCS Care in 2016 as the group’s first Head of Marketing, Jo has worked closely with the Board, Executive team and care home management teams to develop the charity’s marketing and communications, progressing to her current role of Director of Marketing and Communications in 2021. 

Jo’s always enjoyed stories, from reading to telling them, and she brings this to work where she focuses on injecting story into WCS’s communications; sharing the work of WCS’s frontline teams and residents to reassure future generations of care home residents and families that living in a care home is a positive decision for those who need full time care. Jo is passionate about changing the perception of care by illustrating the great work that goes on in the sector every day.

Outside of work, Jo supports her family with their different passions, from film to sewing, be that supporting the making and promoting of short movies for the festival circuit, to helping her daughter promote her online, print-on-demand marketplace – when she’s not reading of course!

Paresh Parekh

Director of Finance

Paresh is a qualified Accountant and an experienced Finance Director with broad experience across the housing, development and retail sectors.

Joining WCS Care in 2015 as the Finance Director, Paresh is responsible for Corporate Governance, as well as WCS Care's overall finances and Finance Strategy, which includes treasury and cash management, as well as statutory accounts and business performance.  Paresh is an inventor at heart and a good day feels like empowering people to make a difference. 

Keren Salt

Director of Quality and Compliance

Keren is the Director of Quality and Compliance at WCS Care. She has over 30 years of experience in the healthcare sector.

Keren has worked across a range of organisations before joining us in 2018 including acute hospitals, primary care trusts, primary care and in forensic mental health. She loves to help people who live and work in care homes enjoy life, live well and flourish.

Jo Rose

Head of People and Support Services

Jo Rose is a people’s champion, passionate about finding the best in people and showing it to them and to others, helping our carers to find their path and supporting them on it.

Joining WCS in 2005, Jo has a wide range of experience from finance to human resources, leading on key projects that have improved the delivery of WCS’s care services, such as the introduction of electronic care planning across the group to the more recent introduction of the BookJane rostering app.


Get in touch

WCS Care Group
Head Office - Newlands
Whites Row
Kenilworth CV8 1HW
Registered charity number: 1012788
Registered in England (address above)
Registered company number: 2713150

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