Jo Cheshire - Director of Marketing and Communications
Jo is an experienced marketer with over 25 years' experience, working mainly in the not-for-profit sector. Joining WCS Care in 2016 as the group’s first Head of Marketing, Jo has worked closely with the Board, Executive team and care home management teams to develop the charity’s marketing and communications, progressing to her current role of Director of Marketing and Communications in 2021.
Jo’s always enjoyed stories, from reading to telling them, and she brings this to work where she focuses on injecting story into WCS’s communications; sharing the work of WCS’s frontline teams and residents to reassure future generations of care home residents and families that living in a care home is a positive decision for those who need full time care. Jo is passionate about changing the perception of care by telling the stories behind the great work that goes on in the sector every day.